The Rain Has Come - The Entrepreneurial Monsoon

What does monsoon season have to do with entrepreneurship?

It's finally monsoon season here in Arizona.

That means every so often an angry rain cloud shows up out of the blue and rage pours on us for about fifteen minutes before taking off like a cat in a dog pound.

We desperately need the water, but it's overwhelming to get so much in such a short period of time.

Come on, universe, just spread it out evenly for the entire year!

This happens often with freelancers as well.

For some odd reason you'll be hit with a huge influx of work. Sometimes to the point that you have to refer the business to others.

Then a few short months later you find yourself in a dry spell, without a peep about work from anywhere.

While we can't control the weather, we can certainly have some effect on the flow of clients from month to month.

One of the most effective ways to reduce this ebb and flow of work is to maintain consistent marketing efforts regardless of your current workload.

Market yourself when you don't have work and market yourself when you do have work.

Constantly be marketing. Constantly.

If paying clients are the lifeblood of your business, marketing is the heart that continues to cycle those clients through your business.

Don't let the heart stop beating and you'll increase the chances of spreading out the rainfall.

It's not the most elegant analogy but it'll do.

Don't worry about having to come back to see what's good. I'll send the good stuff straight to you: